| title | Phygital customer experience and the adoption of immersive technologies in hospitality: an exploratory study with a value co-creation perspective |
|---|---|
| authors | Taewon Suh, Luigi Nasta, Luca Pirolo, Barbara Sveva Magnanelli |
| date | 2026-10-23 |
| venue | Journal of Services Marketing |
| id | doi:10.1108/jsm-07-2025-0445 |
| affiliation | John Cabot University; Libera Università Internazionale degli Studi Sociali Guido Carli; Texas State University |
| links | doi |
cite
@article{suh2026phygital,
title={Phygital customer experience and the adoption of immersive technologies in hospitality: an exploratory study with a value co-creation perspective},
author={Taewon Suh and Luigi Nasta and Luca Pirolo and Barbara Sveva Magnanelli},
journal={Journal of Services Marketing},
year={2026},
doi={10.1108/jsm-07-2025-0445}
}